A passionate and creative leader, I offer in-depth and hands-on experience in developing successful marketing programmes – powered by audience insights. Programmes that build loyalty and market share. I help clients successfully implement their consumer insights, even in more difficult circumstances, with a focussed and flexible approach. I specialise in identifying and leveraging strategic opportunities, drawing from particular expertise in applying insights, above all in the areas of target audience needs, motivations, and behavioural change.
Marketing Consulting from Berlin
Expert implementation of your target audience insights
Our Offer & Case studies
Pinpoint the targeting of your services and products
We guide you and your company as you navigate the vast potential of marketing and translate consumer insights into action, define target audiences and consumer segments, boost customer experience, realise change and strategic transformation tasks – as well as support in operational execution and project management.
Our case studies illustrate the benefits clients have had from their collaboration with Lighthouse. Discover the various ways in which we can support you – and more information on the consulting offer.