Our Proposition

Decisions & marketing activities powered by audience insights

Scope

Most situations allow for a variety of approaches. Here are the topics, tools, and techniques we use to advise and support you.

Consumer Insight into Action

Applying Brand, Communication, and Product Research

Target-Audience

Let your research results guide you…

as you gain clarity on your customers and target groups. What drivers change their behaviour and attitudes? How do the ways in which people feel, think, and act influence your marketing and sales approach?

We can help you:

  • clarify goals
  • review existing knowledge
  • create precise research briefings
  • select the best research approaches and partners
  • present findings to bring about action
  • set effective measures in motion

Tools & Techniques

Briefing checklist

Task clarification &
research interests

Agencies

Pitch &
guidance

Stakeholder management

Cultivating relationships &
resolving conflicts

Reporting framework

Decision-orientated &
action-driving

PowerPoint

Presentation &
documentation

Infographics & videos

Communication;
inspiration

Action plans

Success criteria &
priorities

Workshops

In-person &
online

Target Audience & Segmentation

Identifying Target Groups and Designing Marketing Activities

Target Audience

Develop a deep understanding of your target groups…

and identify similarities and differences among those who buy and use your products and services. What features, needs, and behaviours of your target group can you best serve and address?

We can help you:

  • clarify goals
  • leverage assumptions and existing knowledge
  • create a focussed research briefing
  • select the best approaches and agency partners
  • bring your target groups to life
  • recommend initial adjustments to your measures

Tools & Techniques

Strategic insight system

Commercial &
context-based

Briefing checklist

Task clarification &
research interests

Agencies

Pitch &
guidance

Stakeholder management

Cultivating relationships &
resolving conflicts

Personas

Characteristic &
appealing

Segment profile

Characteristics & needs;
attitudes & behaviour

Infographics & videos

Communication;
inspiration

Workshops

Cross-functional;
deep-dive

Customer Experience

Boosting Customer Experience and Increasing Loyalty

Customer Experience

Put yourself in the shoes of your customers…

while evaluating how the customer experience influences loyalty. What positive and negative impressions stick, and how can you make sure nobody is disappointed with your shops, products or services?

We can help you:

  • leverage existing knowledge
  • define potential for improvement
  • create project briefings
  • select the approach and, if necessary, the agency partner
  • activate various stakeholder groups
  • test initial measure adjustments

Tools & Techniques

Strategic insight system

Commercial &
context-based

Personas

Characteristic &
appealing

Customer journeys

Events &
experiences

Project plans

Participants;
time & budget

A/B tests

URL/online;
IRL/real life

Success measurement

Assessment criteria;
KPIs

Infographics & videos

Communication;
inspiration

Workshops

Operational focus topics,
strategic alignment

Change & Transformation

From Data Provider to Strategic Advisor

Change and Transformation

As an insight lead, you can offer your internal clients…

the right findings and recommendations. How do you organise yourself, your team, and your agency network, to create added value for operational and strategic decisions?

Advice on:

  • realignment of the insights function
  • review of internal client requirements
  • organisatorischen Veränderungen
  • make-or-buy decisions
  • transition of the scope of functions
  • new and complex research fields

Tools & Techniques

Strategic insight system

Commercial &
context-based

Insight maturity level model

Tactical research;
strategic competitive edge

Target/actual assessment

Self-perception vs.
internal clients

Coaching & training

Individual &
team development

Agentur-Portfolio

Forschungspartner;
Business Partner

Briefing checklist

Task clarification &
research interests

Workshops

In-person &
online

Case studies

Internal &
external

Project Management

Defining and Accomplishing Project Targets

Project Management - Erreichen von Projektzielen

Optimise your time and budget resources…

to implement your project within the desired quality framework. Which important success parameters can you focus on to reach your goal?

We can help you:

  • define the outcomes to be achieved and the decisions to be made
  • develop briefing and selection criteria
  • develop project plans and tools
  • allocate tasks and quality control delivery objects
  • mediate between (internal and external) stakeholders
  • manage bottlenecks and risks

Tools & Techniques

Briefing checklist

Task clarification &
research interests

RACI model

Roles &
responsibilities

Project plans

Participants;
time & budget

Risk analysis

Prioritisation &
corrective measures

Research tools

Questionnaires & guidelines;
stimulus material

Stakeholder management

Cultivating relationships &
resolving conflicts

Reports

Project progress &
risk assessment

Success measurement

Assessment criteria;
KPIs

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